Matcha Wholesale & White Label: The Complete B2B Guide (2026)
Matcha wholesale means buying matcha in bulk, directly from a supplier, at volume pricing for use or resale in your business. Cafés, hotels, restaurants, offices, retailers and distributors buy wholesale matcha to serve matcha drinks, stock it on shelves, or launch their own brand through white label matcha.
This guide covers everything a business buyer needs in 2026: matcha grades, Japanese regions and cultivars, non-Japanese matcha, formats, what to look for in a bulk matcha supplier, and how white label and private label work. It is written by Funky Matcha, a Scandinavian matcha brand supplying around 120 cafés across Europe, plus hotels, retailers and distributors worldwide.
What is wholesale matcha?
Wholesale matcha is the same stone-ground green tea powder sold in retail tins, packed in larger formats (typically 500 g to 5 kg) and priced for business volume. The grade decides how it can be used.
| Grade | Leaves and taste | Best business use |
|---|---|---|
| Ceremonial | Youngest first-harvest leaves, sweet, low bitterness, vivid green | Straight matcha, premium lattes, signature menus, retail tins |
| Premium everyday | Later harvest, slightly more robust, still smooth | High-volume lattes, iced drinks, offices |
| Culinary | Stronger, more bitter, duller colour | Baking, desserts, cooking |
For drinks, the grade matters more than most buyers expect. A low grade looks yellow-green in milk and tastes bitter, which customers notice. Read more in What is ceremonial grade matcha?
Why businesses add matcha in 2026
Matcha is one of the highest-margin drinks a venue can put on the menu. 1 kg of powder makes roughly 500 servings, so the ingredient cost per cup stays low while matcha lattes sell at or above coffee prices.
- Demand: matcha has moved from niche to mainstream, from specialty cafés to supermarket shelves like ICA in Sweden.
- Margin: a small cost per serving against a premium menu price.
- Differentiation: a well-made matcha menu sets a café or hotel apart from coffee-only competitors.
- Wellness positioning: matcha pairs caffeine with L-theanine for calmer, steadier energy, which fits spas, gyms and wellness concepts.
- Easy to run: powder needs only a whisk or frother, and pods need nothing but a compatible machine.
Wholesale formats: bulk powder and matcha pods
Most suppliers sell either bulk powder or retail capsules. Funky Matcha supplies both, so one supplier covers the barista bar and the in-room or office machine.
Bulk matcha powder
- Ceremonial and premium everyday grades in 500 g, 1 kg and 5 kg bags
- Single-origin Japanese matcha from Uji, Yame, Ureshino, Chiran and Shizuoka, with different cultivars
- Other certified origins for buyers who need a different price point
- Consistent batches, so a latte tastes the same every week
Nespresso® compatible matcha pods
- Matcha pods that brew in any Nespresso® OriginalLine machine
- Six flavours, including ceremonial, vanilla, coconut and salted caramel
- Fixed cost per serving, zero training, no waste or mess
- Ideal where there is no barista: hotel rooms, offices, lounges, tableside service
Both formats are available as one-off orders or as a subscription with automatic recurring delivery.
Japanese matcha regions explained
Where matcha is grown shapes its colour, sweetness and umami. These are Japan's main matcha and tencha regions:
| Region | Prefecture | Typical profile |
|---|---|---|
| Uji | Kyoto | The historic home of matcha, refined umami, deep green, layered sweetness |
| Yame | Fukuoka | Famous for shaded teas and gyokuro, rich, sweet and creamy with strong umami |
| Ureshino | Saga | Known for soft, smooth and naturally sweet green teas |
| Kagoshima (incl. Chiran and Kirishima) | Kagoshima | Early harvests, bright green, smooth and mellow, many modern cultivars |
| Shizuoka | Shizuoka | Japan's largest tea region, fresh, balanced and clean |
| Nishio | Aichi | One of Japan's largest tencha producers, classic full-bodied matcha |
| Ise | Mie | Shaded kabuse teas, gentle and approachable |
Funky Matcha supplies single-origin Japanese matcha from Uji, Yame, Ureshino, Kagoshima (Chiran) and Shizuoka.
Matcha cultivars
A cultivar is the specific tea plant variety, much like a grape variety in wine. Single-cultivar matcha gives a more distinctive, traceable taste, which premium cafés and private label brands use as a selling point.
- Okumidori: late-budding, mild and smooth, deep green colour
- Saemidori: naturally sweet, low bitterness, vivid green
- Sakimidori: early-budding, smooth and fresh
- Saeakari: a newer cultivar, bright green and mild
- Tsuyuhikari: bright, fresh and approachable
- Kirari: aromatic, with a clean and fresh finish
- Yabukita: Japan's most planted cultivar, the classic balanced matcha taste
- Asahi: a prized Uji cultivar with deep umami
- Samidori: an Uji cultivar, rich and savoury
- Gokou: an Uji cultivar with a distinctive aroma
We currently work with Okumidori, Saemidori, Sakimidori, Saeakari, Tsuyuhikari and Kirari, including an organic Saemidori.
Our Japanese matcha range
All ceremonial matcha below is from the 2026 first harvest.
Ceremonial single cultivars
| Origin | Cultivars |
|---|---|
| Yame, Fukuoka | Okumidori, Sakimidori, Saemidori, Saeakari, Tsuyuhikari, Kirari |
| Ureshino, Saga | Okumidori, Sakimidori, Saemidori, Saeakari, Kirari |
| Chiran, Kagoshima | Saemidori |
| Organic | Saemidori |
Ceremonial blends
- Yame ceremonial blends in several quality levels
- Kagoshima ceremonial blends
- Organic ceremonial blend
- Gyokuro powder and traditional Yame hon-gyokuro powder
Culinary grade matcha
- Yame and Chiran second harvest
- Kagoshima autumn harvest
- Organic autumn harvest, and an organic first and second harvest blend
Hojicha powder
- Yame hojicha powder
- Organic hojicha powder
Retail-ready packaging for white label
- 30 g and 40 g tins
- 30 g, 40 g and 50 g foil bags
- Bulk bags for cafés and food production
Japanese and non-Japanese matcha
Not every business needs Japanese single-origin matcha. Funky Matcha also supplies certified non-Japanese matcha, sourced from Guizhou and other established Chinese tea regions.
- Japanese matcha: for straight matcha, signature drinks, premium retail and story-led private label
- Non-Japanese matcha: for high-volume lattes, iced drinks, food production and private label at an accessible price point
Both are lab-tested and fully compliant for sale in the EU. We are always clear about origin, so you can be too.
Wholesale matcha by business type
| Business | What they usually buy | Why it works |
|---|---|---|
| Cafés and coffee shops | Ceremonial powder in 1 kg bags | Vivid colour and smooth taste in lattes, strong margin per cup |
| Hotels and resorts | Pods for rooms, powder for restaurant, bar and spa | A premium in-room amenity guests remember, plus a matcha menu downstairs |
| Restaurants and bars | Powder for drinks, desserts and cocktails | One ingredient that works across the menu |
| Offices and workplaces | Pods for the office Nespresso® machine | A healthier coffee alternative with zero setup |
| Wellness studios, gyms and spas | Pods and powder | Fits a wellness drink program and retail shelf |
| Retailers and online shops | Retail tins, pods and gift sets | Ready-to-sell packaging with EU-compliant labels |
| Distributors and importers | Bulk volume, often with exclusivity by market | Margin on resale to local cafés and retailers |
Funky Matcha already works across all of these, from luxury hotels like Marbella Club Hotel to Swedish retail (ICA, Hemköp, Apohem) and capsule platforms like Morning in the UK, Hong Kong and Singapore.
More ways to work with us
- Corporate gifts: matcha gift sets and ceramic sets for employees, clients and Christmas, with volume pricing for company orders.
- Online retailers and dropship: sell Funky Matcha in your web shop without holding stock, via Shopify Collective.
- Airport lounges and travel: pods and powder for lounges, airlines and travel hospitality.
- Events and pop-ups: matcha tastings and matcha bars for events, launches and brand activations.
- Teaware wholesale: whisks, bowls and ceramics for cafés and retailers that want to sell the full ritual.
- Brand collaborations: limited editions and co-branded drops with artists, fashion and lifestyle brands.
White label and private label matcha
White label matcha is matcha you sell under your own brand name, while the supplier handles sourcing, quality control and packing. It is the fastest way for a café chain, wellness brand, gym, hotel group or retailer to launch its own matcha without building a supply chain.
White label and private label are often used interchangeably. In practice, white label usually means a proven product with your branding on it, while private label means a product spec developed more specifically for you (origin, grade, cultivar, blend or flavour).
What you can customise
- Matcha grade, origin and cultivar
- Format: tins, pouches, sachets or bulk
- Packaging design, from fully own-brand to co-branded
- Storytelling and product copy for your customers
How it works
- Tell us about your brand, audience and target retail price.
- We send samples of matching grades and cultivars.
- You choose the product and packaging; we handle EU-compliant labelling.
- Production, quality checks and delivery to you or your 3PL.
- Reorder on demand or on a subscription.
Recent examples include co-branded premium tins for wellness brands that want a story-led product to sell alongside their own offer.
How to choose a wholesale matcha supplier
The right supplier is the one whose matcha tastes the same in month twelve as in the sample. Check these before you sign:
- Certifications: food safety (e.g. ISO 22000) and independent pesticide and lab testing, such as SGS reports.
- EU compliance: correct labelling, languages and documentation for your market.
- Traceable origin: the supplier can name the region, harvest and cultivar.
- Batch consistency: ask how they keep colour and taste stable between orders.
- Samples: never commit to volume without tasting it in your own drinks.
- Formats: can they grow with you, from powder to pods to your own label?
- Logistics: reliable lead times, export paperwork and clear Incoterms.
- Flexible terms: reasonable minimums, subscription options and no lock-in.
Working with Funky Matcha
Funky Matcha is a Stockholm-based matcha brand supplying businesses in Europe, the Middle East, Asia and beyond. We work only with certified matcha from ISO 22000 certified production with independent SGS pesticide testing, handle EU compliance and export documentation in-house, and ship globally from Scandinavia.
- Who we supply: around 120 premium cafés across Europe, luxury hotels, restaurants, offices, pharmacies and retailers, and distributors in several markets.
- What we offer: wholesale matcha powder, Nespresso® compatible pods, hojicha and gyokuro powder, white label and private label, corporate gifts and exclusive distribution partnerships.
How it starts:
- Email hello@funkymatcha.com with your business type and estimated volume.
- Receive samples and a price list matched to your volume.
- Agree on products, delivery schedule and terms.
- Order once or set up a recurring subscription, with no long-term contract.
Frequently asked questions
How much does wholesale matcha cost?
It depends on grade, origin and volume. Ceremonial grade costs more than everyday or culinary, and price per kg drops as volume rises. Ask for a volume price list to compare suppliers like for like.
How many servings are in 1 kg of matcha?
About 500 servings, using roughly 2 g per drink.
What is the minimum order for wholesale matcha?
Minimums vary by product and format. Funky Matcha keeps them flexible, so smaller cafés can start without a large commitment.
Can I get samples before ordering?
Yes. Samples are the standard first step for any business buyer.
What is the difference between white label and private label matcha?
White label puts your brand on a proven existing product. Private label develops the product more specifically to your spec, such as a chosen origin, cultivar or flavour.
Can hotels serve matcha without a barista?
Yes. Nespresso® compatible matcha pods brew in-room or in a lounge with one button.
Do you ship wholesale matcha internationally?
Yes. Funky Matcha ships to Europe, North America, the Middle East, Asia and Australia, with export documentation handled for you.
Can I become a distributor in my country?
Yes, in markets where we do not already have an exclusive partner. Get in touch to discuss your market.
Which Japanese region produces the best matcha?
There is no single best region. Uji is the most famous, Yame is known for rich and sweet matcha, Ureshino for soft and smooth teas, Kagoshima for early harvests, and Shizuoka for fresh, balanced tea. The right choice depends on your drinks and price point.
What is a matcha cultivar?
A cultivar is the tea plant variety, like a grape variety in wine. Popular matcha cultivars include Okumidori, Saemidori, Yabukita and Asahi.
Is non-Japanese matcha good quality?
Yes, when it is certified and lab-tested. Non-Japanese matcha is a strong choice for high-volume lattes and food use at a lower price per kg.
Do you offer organic matcha wholesale?
Yes. We offer an organic single-cultivar Saemidori, an organic ceremonial blend, organic culinary grade and organic hojicha.
Can I order matcha as corporate gifts?
Yes. We supply gift sets and ceramic sets for company orders, with volume pricing.
Can my online store sell Funky Matcha without holding stock?
Yes. Online retailers can list our products through Shopify Collective, and we ship directly to your customers.
Do you offer hojicha powder wholesale?
Yes. We supply Yame hojicha powder and organic hojicha powder, roasted green tea with a toasty, low-caffeine profile that works well in lattes.
Do you offer gyokuro powder?
Yes, including traditional hon-gyokuro powder from Yame, for venues that want an ultra-premium, umami-rich green tea.
What packaging is available for white label matcha?
Retail-ready 30 g and 40 g tins, 30 g to 50 g foil bags, and bulk bags for cafés and food production.
Summary
Wholesale matcha gives cafés, hotels, restaurants, offices and retailers a high-margin, in-demand product, and white label lets any brand launch its own matcha fast. Pick a supplier with certified matcha, consistent batches, both powder and pods, and flexible terms.
Looking for a matcha supplier for your business? Request samples and a wholesale price list or email hello@funkymatcha.com to talk wholesale, white label or distribution with Funky Matcha.
